Create your own swiss watch!

Revolutionary Swiss watchmaking company, 121TIME.com, is offering directly to consumers the opportunity to build, customize and order directly their unique Swiss watch. This unique watch shopping experience is made possible by a custom developed online watch configurator which allows you to choose various world class quality watch componentry, while displaying instant pricing for each available option.

This is a unique shopping experience to the consumer. Its online configurator enables the mass customization of watches, the ability to offer and produce a watch according to the consumer's desire. 121TIME is the first watch company to offer such a high level of customer participation in the purchase process that creates a unique experience with high emotional content. With its platform, 121TIME can deliver more experience to each customer. This gives you complete control over which options you prefer and at what prices.